For my rebrand of Fortnum & Mason I have focused on the the two founders William Fortnum and Hugh Mason which are seen in the clock tower. I wanted to show them in a different light. To bring them out of the context of the clock, as they have just woken up and they get a chance to explore their own store and to see what it has become to look like over the years. But as they do so, they will be playful and couse trouble as they get to explore each department of the store.