Founded In The City - Influencer Campaign

Client: The Founded Concept: As a startup, the concept of Founded In The City, was to improve the awareness of the brand in our major regions and cities. Strategy: We identified and collaborated with 8 influencers each located in a different city in Europe, including Berlin, Amsterdam and Copenhagen. These ranged from micro to macro influencers and were divided between men and women, in some cases showcasing how our product could be styled across genders. All the content was shot out of house. To build a story around this we pushed the content across Instagram, including lives and takeovers, TikTok, email and features on site, to create synergy across all platforms. I was personally responsible for all the social briefing, lifestyle city guide feature writing as well as being directly involved in influencer coordination and TikTok editing.