Founder and creator of Design-led Children's homewares store, Mini Sett London

Fed up by pink and blue cliche of children's homewares, and looking for children's products that would easily sit alongside my contemporary and interior designed home, I created Mini Sett London; a destination store for parents wanting design-led products for their children, to complement their existing home style. I designed and lead the Production process for products to be made in the UK, from sourcing to working with textile pattern makers, sourcing fabrics, printers, British Standard Safety testing, developing the website, email marketing, Social media platform and campaigns, and everything in between. Due to the difficult UK retail environment and the need to be heavily investing in marketing, the Business is not being actively marketed and due to wind down shortly.