Fox Sports: The Hyundai A-League

The business opportunity:

Launching the new season of Australia's national football (or "soccer", as they call it) league. The brief was to position the sport as Australia's "summer game" and to generate excitement about the level of skill on display.

Our solution:

We came up with the 'moving targets' concept to demonstrate the players' incredible ball skills, and then worked with the Fox Sports in-house production company to produce the spot.