All sourced from a single farm in Wales, FRAE Frozen Yogurt was a step ahead in terms of its product.
Our task was to turn a great product into a great brand. We have given Frae a voice, injecting fun, humor and confidence into the brand. We have built a flexible system that allows the brand to grow and express its self in different ways. From a typography system based on vintage dairy graphics to beautiful, natural and intimate photography. The Frae brand has everything in place to become an international brand.