Fragaria

Concept Hand rendered logotype for a private chef’s pop-up supper club. Strategy During the research process, my client reflected upon picking strawberries with his father when he was young, and so I approached this brief in a holistic manner. Using a fluid approach with a variety of nibs, I created a mark that reflects the ethos of Fragaria — a “natural balance between the past and the present”. It looks balanced, elegant, organic and robust. I made the word marque for the chef’s private catering business (Griffett Catering) in a similar way.