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Fragrance

  • Katy Metcalfe

The festive period is the most important time of year for the fragrance industry so this final Playboy Fragrances shoot needed to be extremely impactful and stand out from the crowd. The model shoot was inspired by Andy Warhol’s silver factory and these striking images sat alongside product still life shots which had a strong gifting focus to drive purchase intent. Produced at Beamly Agency (COTY inc). Skills: concept, art direction, post production, design Output: stills, videos and design assets for online and social Photographer: Jessica Mahaffey DOP: Luke Prior Hair: Darren Hau MUA: Grace Ellington Fashion: Ruby Elkins

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    Coty Inc

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