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Fragrance

  • Katy Metcalfe

The concept for Autumn was all about ‘staying in is the new going out’. Based on insights from consumer signals, the content that was resonating most with the Playboy Fragrances audience had a playful tone with lots of movement and interesting angles. I used this data to create a shoot full of energy which performed extremely well across social channels. Produced at Beamly Agency (COTY inc). Skills: concept, art direction, post production, design Output: stills, videos and design assets for online and social Photographer: Jessica Mahaffey DOP: Luke Prior Hair: Darren Hau MUA: Grace Ellington Fashion: Ruby Elkins

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