Following the successful results of the Playboy Fragrances Spring content we had a slightly bigger budget so I also incorporated product still life images and videos into the Summer shoot. The concept was a playful pool party inspired by 1970’s Playboy. Produced at Beamly Agency (COTY inc).
Skills: concept, art direction, post production, design
Output: stills, videos and design assets for online and social
Photographer: Jessica Mahaffey
DOP: Luke Prior
Hair: Darren Hau
MUA: Rebecca Richards
Fashion: Ruby Elkins