Freakonomics

  • Simon Blair
This was my entry for the 2015 Penguin Random House Design Awards.
I made the adult non-fiction shortlist for this cover of Freakonomics.
There is no unifying theme to the book. Due to the elaborate content I decided that focusing on a single element of the book would not work so I created a large typographic piece for the front cover and I included a small graphic to illustrate the content on the rear. I wanted to play with the title and imagery casting a shadow so I created an illustration of a wolf in a sheep’s shadow.