Fred Perry x Uwe Fashion Communication

A collaborative project with Fred Perry x UWE Fashion Communication. In this project we were set a live brief by Fred Perry to produce a global campaign focussing on the Fred Perry Shirt, whilst focussing on one of their brand pillars; tennis, music and subculture. For our campaign, we focussed on subculture and music, we looked at an array of subcultures and how Fred Perry fits can fit into any subculture. As the Art Director, my role included managing and executing all design