Freddy's Custard & Steakburgers Rebrand

About Freddy's Custard Steakburgers Freddy's Custard & Steakburgers is a family favorite restaurant with a retro/50's theme. The Freddy “Enjoying great food without a long wait doesn’t mean your meal has to be cooked before you order it. From steakburgers to sundaes, Freddy’s makes food fresh after you ask for it because that’s the kind of quality you deserve. Take a moment to catch up with friends and family; it’s almost time to eat.” During this rebrand, I purposefully used the same color scheme, redesigned the logo, and scaled up the overall branding to give it a modern look. The redesign shifted the focus away from the custard and put more emphasis on the burgers! The goal was to make Freddy's feel less like a diner and more like a gourmet burger bar. I do not own the right to any photos used above or the original Freddy's logo