Frédéric Malle has curated a selection of perfumers to create their finest work under his eponymous label, building one of the most desirable fragrance houses of today.
Frédéric and his Creative Director, Bettina Sorg, came to ASK US FOR IDEAS looking for a team familiar with resisting the mainstream and keen to take on the challenge of creating unique campaigns for each individual scent.
The task - to articulate the story behind each fragrance to new audiences around the world.
ASK US FOR IDEAS connected Frédéric Malle with four excptionally talented agencies all equally up to the task. After in-depth discussions, chemistry meetings and an exploration of each unique approach to the challenge, Made Thought were appointed.
Made Thought’s collaboration with Frédéric Malle is ongoing and to date individual conceptual, creative and disruptive stories have been told for three fragrances, each one intellectually robust and ensuring that Frédéric Malle stands out in the mainstream world of scent advertising.
“Frédéric Malle is one of Paris’s truly great perfumers. By eliminating all that is superfluous and merely decorative, time after time Frédéric has been able to bring together some of the world’s greatest noses to create fragrances that are truly iconic."
“It is Frédéric Malle’s celebration of the artistry of the perfumer which sets him apart as a powerful force for excellence in perfumery. It was an honour to work with him on his latest collection.”
-Paul Austin, Founding Partner of Made Thought
“Frédéric has always believed in hiring the best people and giving them the freedom to create. Made Thought has built a reputation for beautiful creativity. They have not let us down.”
-A spokesman for Frédéric Malle.
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