Free SEO Tools to Improve Your Marketing
Google Analytics is a very useful tool for almost every part of your marketing campaign.
Google Analytics
How Google Analytics works: Google Analytics basically uses a piece of tracking code written in JavaScript. This code drops cookies in users' browsers, which lets the programme learn how people use your site.
URL Opener
Online tools are becoming increasingly popular to enable people to access multiple URLs on single click. URL opener is one such tool. It is a web-based application that allows users to open multiple URLs in one go. The tool reduces the time and effort required to search and open multiple URLs.
Advantages of Google Analytics
Google Analytics is a very useful tool for almost every part of your marketing campaign. Here's how it can help in each marketing area:
SEO: Google Analytics helps you keep track of page traffic, which is affected by page rankings, which are based on how you use SEO to optimise your website.
PPC: You can link Google Analytics and Google Ads so you can track the success of your ads on the platform.
Web design and usability: Google Analytics tracks things like dwell time and bounce rate, which can give you valuable information about how your website design is doing.
It also keeps track of things like the speed of the site, which is a part of usability. You can also link Google Analytics to A/B testing tools, which can help you figure out which design works best on a page.
Content marketing
Google Analytics tells you how long people stay on a page, how many people complete one of your goals (like a conversion) on a page, and other information that helps you figure out how valuable your content is.
Why it's important for SEO to use Google Analytics
Google Analytics gives you a wealth of information that can help your SEO campaign in a lot of different ways. It can help you figure out if your current campaign is working or not by letting you compare metrics over different time periods and showing you how certain metrics are going up or down.
Did you know that WebFX can help you understand important Google Analytics metrics through consulting? That's right!
Ahrefs
How Ahrefs works: Just type in the URL of any website to see the above metrics.
The benefits of using Ahrefs are that it constantly crawls the web and can give you very useful information that can help your marketing campaigns.
Cost-per-click (CPC) metrics, keyword difficulty, domain rating, traffic value, organic traffic, and even keyword search volume are all included in the tool. With the click of a button, you can keep track of backlinks, keywords, and traffic.
Why Ahrefs is important for SEO success: It helps you find keyword gaps in your content, see how you compare to your competitors, measure traffic value, and more. This gives you an idea of how you might be able to improve your SEO campaign.
Moz Link Explorer
Link Explorer works by letting you plug in a URL and see which sites link to and from it.
Link Explorer isn't just a link checker; it does a lot more than that. When you upgrade to a paid version of the tool, you'll have access to a lot of other useful metrics, like spam scores, opportunities to build links, and the best-performing content.
Why Link Explorer is important for SEO
Links are a big part of SEO, and Link Explorer helps you keep a close eye on the links that point to and away from your site.
