Publicis London has launched it’s first new campaign for Canada Goose, FreeAirLife. The work celebrates the Nordic philosophy of ‘Friluftsliv’ – real stories exploring man’s connection to nature.
Directed by renowned filmmaker Daniel Kragh-Jacobsen, FreeAirLife tells the story of three modern day explorers. Inspired by ‘Friluftsliv’, the philosophy of outdoor life, the campaign centres around a docu-film tryptic of these explorers as they take us from the urban streets of Copenhagen, to the forests of Northern Sweden and as far as the Arctic seas.
Predominantly targeted at the Scandinavian market, the 9 minute film is divided into three short sections that will run online, alongside press, OOH and experiential activity.