We helped create a new brand, visual language and tone of voice for Freeline. By breaking the norms of pharma and biotech brands and identities it reflects the revolutionary, disruptive potential of their technology and their ambitious plans for it to reach patients. As part of developing the brand, we created a new website with updated content to reach their new wide-ranging audiences.
We also created a short animation explaining what gene therapy is, in a clear and concise way. It describes the evolution over the last 50 years and that the goal of providing a long-term cure for patients can be life changing.