Fresco Trastevere is a juice bar in the core of Rione Trastevere in Rome, one of the most iconic parts of the city, visited by tourists all over the year, while Romans generally enjoy going there for aperitifs, dinner and the general nightlife. The brief was focused on the freshness on the ingredients the bar uses for its variety of juices and smoothies, and at the same time, it needed to be modern, funny and slightly different from the classical image those kinds of services have