Freshers' Week is a massive event for any Students‘ Union and takes months of planning. The advertising for Fresher’s Week would start firstly on Social Media with images, gifs, videos, text content and website and let students know it‘s coming soon and then actual dates. Next, it’s the pushing of the wristband, showing last years videos and photos back on social media to drive the sales before any act announcements are made.
Below is a glimpse of some of the on-line and print marketing & branding used before students arrived on Campus and during the main week; website content, eshots, social media, logo, t-shirts, posters.