Fridge Raiders Poppers

Initials CX asked me to create a range of mouth watering visuals for Fridge Raiders latest snack. The assets needed to communicate the delicious crunch of the crumb and pure chicken breast of the poppers. At 5000px delivery for the stills, they also needed to be able to hold up under close scrutiny. They were then brought to life as the poppers rolled across screens for the social campaign.