Frivolous is a magazine about clothes, designers and societal responses. But it isn’t a fashion magazine. It isn’t a magazine filled with glossy spreads, rules of beauty and unattainable aspirations. The turning of each page doesn’t have the insistent whispers of “I’m pretty, you’re not so you need to buy this in order to be accepted”. It isn’t a magazine that focuses purely on the visual and commercial aspects of the industry, nor does it accept the merger perception that outsiders have. The uselessness, the insignificance and the irrelevance of the creation of fashion – ironically expressed by those unaware of fashions essential commonality in their everyday lives.
Ignorance.
The frivolousness that society seems to view the industry as. Consumerist materialism is the concept of fashion to those too oblivious to delve deeper. Frivolous magazine is therefore aspiring to be the ally of power in opening the eyes of society and exposing the raw and hidden depths behind the industry. To revolutionise the present stigma. It’s a magazine that gives designers a voice, a place to speak up about why they have designed the way they have. A chance for conceptual wearable art pieces to be glorified. Its not a place to showcase what celebrities are wearing. Neither is it a place to just showcase collections. Not just the communicative significance of clothing, but the innovation and craft ship of the industry. It also enlightens the voices of fashion criticism. The responses to the industry. For those looking for meaning in fashion.