From Earth

From Earth creates bespoke organic CBD products. They hired me to create their brand identity for their product line, as well as design their brand communication materials. My work was essential in the brand’s launch. I made sure that all the visual communication and branding elements stayed consistent with the brand’s unique voice. - Carried out an in-depth analysis of consumer trends, industry and competitors. - Converted concepts into artwork for brand identity, website and Instagram grids. - Produced marketing and digital content for use on Instagram, Facebook and online ads. - Created mood boards and briefs for photographers and supervised photo shoots. - Conceptualised and developed packaging design in line with trends and best practices.