From low-cost airline to the nations favourite

20 years ago, Jet2.com was as a small, low-cost airline with one aircraft.

Real Truth


20 years ago, Jet2.com was as a small, low-cost airline with one aircraft.

Since then, our partnership has helped them become Trip Advisor’s No.1 airline in the UK - with 100 aircrafts. While sister brand Jet2Holidays is now the nation’s second’s largest tour operator.

Real Connection


We’re Jet2.com’s lead agency and brand guardians. It’s a truly collaborative partnership that sees us manage every aspect of their marketing strategy. From brand-building to destination and hub-activation campaigns.


Since 2016, we’ve captured the hearts and minds of holidaymakers to capitalise on the soaring popularity of Jet2Holidays. The ‘Hold my Hand’ campaign works through all advertising channels, Jet2’s internal teams and multiple partners.

Real Results


• 28% average growth per year – over 5 years.

• £1.73billion in revenue (from £228 million in 2004).


Project Tags

Companies

  • J

    Jet2.com

    Skills

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