Frozen Food Industry Service from IEBS
A global frozen food player had redesigned its Go-to-Market (GTM) strategy to launch its products into a new region where deep changes in purchasing power, distribution channels, commercial structure, consumer behaviours, and social strata were observed, although, they faced the difficult task of implementing it. Business objective The Client wanted our support in redesigning their GTM strategy and conducting strategic roadshows in the targeted region to understand the tipping points in terms of customer acquisition across the product segments and to plan delicate negotiations with distributors, retailers, and sales representatives. Approach • Managing sell-in & sell-out strategy, revenue, and discount management, key performance indicators, and dashboards. • IEBS went on roadshows from city to city with the Client’s teams to validate the consumer perceptions, consumer tastes & preferences, distribution channels network, and product segment portfolio with local distributors who knew the market reality. Client’s success details This engagement helped the Client to understand the business impact of the GTM model. The following benefits and outcomes were delivered to the Client: • The implementation model enabled the company to gain regional opportunities along with the capability to capture the frozen foods & snacks market through an innovative sales strategy. • Market share increased by 60% in various consumer categories and ~20% growth in frozen foods categories. • New geography expansion proved lucrative as its sales grew to represent 30% of overall revenues in just 3 years. • Reshaped the distributor network/channel and the sales & marketing department to deliver the new business strategy efficiently. For more details and inquiries, please visit below page and schedule a call with our experts@ https://www.iebrain.com/client-success-stories/go-to-market-strategy-for-global-leading-frozen-food-player/ About Ingenious e-Brain Solutions: - Ingenious e-Brain Solutions provides high-quality, customized, and cost-effective Technology Research, Business Research, and Intellectual Property Research solutions to industry leaders, and innovative companies across the globe. Innovation, knowledge, and transparency form the basis of our company’s mission and vision. Along with cost benefits, we provide highest quality results ensuring fool-proof confidentiality and security. We are an ISO certified company with offices in India and USA. Ingenious e-Brain Solutions has a strong team of analysts, and subject matter experts with domain proficiency which is devoted to help clients grow. Our highly qualified professionals offer tailored, value-added and cost-effective services to our clients. We believe in building long term relationships with our clients who include national and international corporations, Fortune 500 companies, world’s leading research institutes and universities as well as independent inventors. Get in Touch: - India Office 207-208 Welldone TechPark, Sohna Road Sector 48, Gurugram, Haryana 122018, India +91 124 429 4218 Email: - queries@iebrain.com