Fruit Fusions (Kopparberg)

  • Jack Rodgers

Create a summer campaign proposal for Kopparberg cider, partnered with Coley Porter Bell design agency (Shine Awards).

Develop a new relevant visual language that Kopparberg can adopt during their summer marketing period, to entice more consumers to invest in their products; updating their design to something more contemporary and engaging.
Focusing on Kopparberg’s sweet fruit tasting products, the campaign name ‘Fruit Fusions’ originated from the feature of the collision of new fruit flavours that together creates something fresh and exciting. The campaign provided an opportunity to create a limited edition bottle range, an array of different pop up stands for festivals and a vibrant visual language evident across all platforms.