The FSCS needed a microsite aimed at savers to help them check if their money would be compensated should their bank or building society fold.
The challenge
FSCS commissioned the site to help educate and reassure during a period of financial uncertainty. We joined a project team consisting of 4 agencies, all working on other elements of the campaign from illustrations through to to radio adverts. We were supplied with these illustrated assets to make sure there was a cohesive campaign across all media.
The solution
To ensure that the site could be created quickly and meet their tight deadline we simplified the journey they wanted the user to take into 4 education steps ending with a Protection Checker tool. Each step could be summarised using just a few short sentences so we began to envisage the journey in the structure of a long scrolling page.