The Cloudreach sponsored "Fund the Future" initiative was created by Ricki Lawal last year to give back to the industry and support projects that are doing tremendous work attracting and developing underrepresented people into the sector. Instead of handing out branded gifts at events, Fund the future enables businesses to donate the money to amazing charities instead. Anyone can participate in Fund the Future, you just nominate one of the charity boxes and the business will make a donation. Supporting the future of the tech industry as well as reducing non-biodegradable waste. It's a win-win.