Astor Piazzolla: Toward 100 years is a meeting cycle organized by Astor Piazzolla Foundation in order to celebrate the artist’s 100th. anniversary and his work. The cycle was launched in the dome of the Kirchner Cultural Center (CCK) in the city of Buenos Aires and gathered renowned tango and local culture personalities. We created an institutional video to be presented during the event with a modern and dynamic rhythm that expressed Piazzolla’s creative spirit and honored the artist’s career. The project consisted of the event’s visual design for which we elaborated different pieces such as invitations, personal business cards, banners and brochures. Taking into account the existing Foundation ID, we worked on an image update that was included in the institutional video and digital pieces used for diffusion in social media.