Self-Directed, Fundraising Campaign, London (August 2020 – December 2020) • Achievements o Independently ran a multi-channel fundraising campaign o Set up interviews with blogs, media & news outlets o Campaign achieved an engagement rate of 10.7% at its peak Responsible for managing fundraising and social media accounts; reached out to influencers & businesses to widen campaign audience and gain sponsors; created shareable media content and tracked engagement in order to maximise funds raised.