Fundraising Toolkit – Shelter

Shelter’s in-house corporate team lacked the assets to enable them to encourage and support their corporate partners to fundraise for Shelter. In response to this, we developed a range of printed and digital collateral, as part of a fundraising toolkit. The creative for the toolkit was developed to stand apart from traditional fundraising materials that corporate partners are regularly exposed to. Using a combination of bold illustration with ‘retro’ black and white photography, the creative offers a bold and inspiring way to engage in fundraising; while the die cut holes in the printed booklet gives employees a practical way to pin it on a notice board to display it – keeping Shelter in mind.