Funeral Print Service is an established print service based in London operating for over 30 years. The company wanted to branch out to funeral printing products such as faith and non-faith printing materials for loved ones’ send-offs. – No online presence and only showing previous work and taking orders from customers in their studio through referrals from funeral directors slowed their process with lots of paperwork while some faiths had tight funeral arrangements. The research was undertaken and the results showed automation and selling online would speed up their process. • For me, this presented many challenges as it would take away the personal approach to selling their services using sympathy and empathy. • Budget already spent for research. I made the decision to undertake the user research for free, find out what their clients really wanted and needed and create a fully functional website that can provide fulfilling user journeys and set the benchmark in the Funeral Industry.