Fur for Animals
Fur for Animals or Respect for Animals are a campaign group that fight for animal rights, battle the fur industry and testing on animals.
The goal for this conceptual project for Fur for Animals was to create a social media campaign that would not only posses strong, persuasive imagery but an interactive, viral aspect. The primary aims for the campaign was to appeal to a vast age group and to encourage people to feed the campaign by sharing selfies wearing animal masks on social media.
