Fusion eSports Tournament
As someone who has always loved gaming and spent many hours online, 'Fusion' was inspired by the many times I have faced harrasment and verbal abuse whilst playing games and by the many times I have witnessed unfair treatment of women in the gaming industry. FaceIt Fusion Open Tournament is a concept mixed gender eSports Tournament partnering with the company ‘FaceIt’ to garner more players from a semi-professional background. Fusion aims to increase awareness of inequality in the gaming industry and to boost employment among women in games.
Advertising
The tournament would feature mainly female talent as to increase employment as well as inspire younger women. Typographic based advertising to was created increase awareness and by not using human models, would not 'oversaturate' with either gender.
The use of 'tell your story' promotes conversation about the harrasment and abuse in gaming communities and industries by and to both genders.