Future of farming - circular economy infographic and animation

I designed and art directed this infographic about the circular growth economy within the future of farming. The client produces large scale farming machinery for international clients, and wanted to tell the story of their latest product in a clear and engaging way, to capture the interest of a global audience, particularly in the USA. The recycling processes of elements, such as peat, lead to great value for farmers and the future of their business, and the client was very happy that the infographic, incorporated into an animation format, demonstrated the benefits to the farming community, and its customers, of recycling farming materials. I worked with the client on clarifying the concept and how best to visualise their processes, in storyboard formats, alongside relevant and impactful photographic imagery, resulting in an illustrative infographic which could then be animated. The graphic will also appear in news articles and email marketing campaigns.