Idea of brand communication:
We recommend that the brand should be mainly supported by people who have an "active lifestyle".
Communication will educate the recipients of the benefits of using the Futuro brand stabilizers and armbands and communicate about the risks associated with physical movement.
Using the slogan of communication: "Risk under control", we pay attention to people who are actively practicing sport, exposed to numerous injuries, injuries and illnesses.
We will use the global visual identification of the brand and implement it in the local campaign promoting the products, so as to get one consistent communication goal.