FUZE 2019: Eden | Christmas Promo

  • Phoebe Taylor
  • Ed Rowe
  • Tom King

Creative Director and Marketing Director Photographer: Tom King (@tominstaking) Fashion Directors: Tom Owen and Phoebe Campbell

This was a shoot that not only reflected our theme 'Eden', but also was a massive re-brand of FUZE that I was keen to do. Each year a new group of students run FUZE and I saw this very much as an oppertunity to demonstrate our identity as a committee. FUZE is the UK's largest sutudent run charity fashion, music and dance show and henceforth the reach of this is massive given the amount of experience we as a committee had, offering us a real oppertunity to create something stunning that reflected our brand but would also be seen my a wide audience.
As both the Creative and Marketing Director for FUZE 2019, I worked closely with my marketing team to not only provide a clear aesthetic vision for the shoot, but also ensure it was executed to a high and uniform standard accross multiple social media platforms. These photographs of our models were relseased as part of an advent calendar that gained 100 followers in 12 days for our instagram account @fuzebristol.