Fuze is a tea brand with a difference. It explores the endless possibilities of loose leaf tea. Fuze aims to add fun to loose leaf tea, encouraging more people to be creative and playful whilst making a sustainable choice. The shape of the box encourages the consumer to purchase different flavours and mix them together. This concept is unique to loose leaf tea since you are unable to do this with normal tea bags. The illustrations and design are fun and random to match the quirky concept.