Fuzzy Wuzzy for CCC Shoes

  • Ken Kelleher

CCC Shoes approached me with the idea of using a character I had made for NFT's called Fuzzy Wuzzy as part of their Black Week campaign. I worked with them for a month creating 100's of assets and animations as part of the project. Fuzzy was featured in Instagram posts and games, large scale murals around Poland and in-store signage as well, that both included AR experiences, and incorporated into CCC messenger as part of the full scale campaign. I was honored to be one of the first 3d artists they had tapped for making this type of experience.