• India Jennings

The G-SQD project was won on the back of another successful campaign with G-SHOCK, executed a couple of months earlier. The client was impressed by our ability to produce a stellar piece of content with a small-scale budget, so for the launch of their upmarket smart sports watch, I was approached to manage the production. The brief involved a collection of videos and stills to support the product launch awareness. By working closely with the creative team to refine the approach and vision, the content produced was an enticing piece of work, superseding prior expectations, which nailed the client's KPIs.