Gabba + Co
Based in Woolloongabba, a trendy, up and coming suburb in Brisbane’s inner east. As the ‘new kid on the block’, the cafe required a slick and sophisticated visual image to make it pop.
The logo and brand identity was developed with a minimal aesthetic in mind. The design was to compliment the industrial, concrete interiors of the cafe and give it a sophisticated yet friendly vibe. The colour palette was predominantly monochromatic to enhance this focus.
As an inner-city café your brand must have an appeal, Gabba and Co’s brand was curated to be an aspirational appeal to match it’s local clientele, but also appeal to the relaxed Brisbane lifestyle of the nearby neighbourhoods. The outcome was a refined brand that embodied sophistication, and a destination you were excited to go to.