Gabrille Shaw Communications asked dotte to help with the creative process of their rebranding project. The brief was simple, keep the colour, expand on our strapline and dream up a totally new visual identity. Something that can grow. The solution is a hand rendered derivation of the Paris Pro typeface, with the inclusion of blossom buds, visually referencing the ‘growth’ factor within the strapline & agency ethos. The bold use of typography for the headlines gives the tone both trust and simplicity.