What does it mean to be an ethical brand at a time where every other thing seems to be labelled "organic"? Searching for the truth behind LUSH, I travelled to Morocco as gal-dem's Lifestyle Assistant Editor with the promise of Argan oil and quality time with the women who produce it for them. Read the full article on gal-dem: http://gal-dem.com/travelling-morocco-lush-argan-oil Words and photography by Emma Blake Morsi