GALLERIA TBILISI - COME ON IN!
“Galleria Tbilisi” is located in the center of the city, which is the key competitive advantage. People don’t have to get particularly ready to visit the shopping mall. They don’t need a car to get there. While being on the way, one can just drop by the mall for any kind of shopping or activity. The concept of the work has been based on this advantage and the main communication message is ‘’Come on in’’. Georgian word for “Come on in” has two meanings: walk around and drop by.