Gambit Branding (W.I.P)

Branding and concept design for cyber-security company Gambit. The conceptual idea's process started by exploring the psychology of what makes us, the consumer, feel safe. This was suggestively implemented through all design decisions, keeping the clients specific interests in mind. PANTONE: was integrated for its controversial elegance. In University at this point we were discussing purple's history and why few companies opt to for its use. From this it was noted that the connotations deep purple reflect, fits Gambits ethics and company values perfectly. The high quality of service and high end market demographic are subtly perpetuated through purples history. This also broke up the monochrome colour pallet, adding an unusual accent of corporate colour. A lockform is created out of a solid, san-serif G structure. The use of negative space is transferable to any colour palette, whilst being legible at any scale or distance. The lock form plays on the internal imagery we all have relating to safety, whilst making it clear to the viewer what the company does.