Gambling & Football: a different perspective

  • Dale Cullinane

Gambling sponsors in football sadly aren't going away just yet, but is there something more that can be done to curb them? Maybe it's time for games like FIFA football (which is labelled suitable for all ages) to alter kits that include these sponsors. Based on football kits from the 2021/2022 football season. I've illustrated four concepts that alter these gambling sponsors displayed on team shirts. It may just be easier to just outright remove them from shirts and leave them unsponsored. During this project, I thought about in the 00's how Formula One teams displayed tobacco sponsorships in countries that banned them. Such as; removing letters and moving around letters to create new words. Or blocking out letters that would become a solid block of shapes making the names unreadable.