Gatwick Airport gets a new clarity in its internal communication.
We worked on: Annual Review | Internal Comms | Internal Digital & Print Communications
Having created the internal communication brand for Gatwick Airport, the new brand language helped communicate the cooporate direction and ethos to 24000 staff at the airport after the change of ownership. Following the success of the internal comms program, Gatwick also needed an annual report for both internal and external audiences to communicate these successes and to explain the exciting programs of work still to come.
With its change of ownership, Gatwick Airport needed to think in a more competitive way about it’s offer. This started with a need for clarity in the internal communications, to bring alive the new strapline, Your London Airport.
Initially, Honey designed and ran a workshop with the core Gatwick team to sharply define the brand values.
From this, Honey has created a format for all internal comms material. The speech bubble signals a key statement, with blue used for business issues and orange for staff matters. This, along with specific internal comms guidelines for use of type, graphics and layout, has created a lively, modern language that reflects the new, entrepreneurial mood at Gatwick.
A foundation has now been laid for building the brand.
Security queuing complaints have fallen by 70%
Positive feedback has doubled
Airport hits targets for first time – 95% of passengers clear security in less than five minutes