Gearstones Lodge - Identity rebrand
A personal project (though a live one) for Gearstones Lodge. Having been a committee member for several years, I recently took over as booking secretary for the Lodge. I've been toying with the idea to update the Lodge branding for a while now, and although I love the original design for its visual simplicity, I wanted to strengthen the identity with a bolder colour and more impactful logo.
As you can see, the original logo has a few symmetry and alignment issues affecting the visual balance. The updated identity has been created to honour the original logo mark, and give it a greater presence on the page.
