Generator: Hej Stockholm

A city that is unbearably cool would settle for nothing less than a concept-led smorgasborg of lifestyle, design, art, music and cutting-edge cultural events. Its wishes were our commands and thus, Generator Stockholm was born. I oversaw the digital and content activation of the new market, working with local influencers, designers, content creators and agencies to ensure the visual identity and digital presence was optimised and streamlined. I also oversaw the digital creation of the PR trips and the opening parties for the hostel activation.