Generator: No Place Like Rome

All roads lead to Rome - and for a good reason. Our task was to create a destination accommodation in the heart of the city - balancing the hustle and bustle of the vibrant streets with the design sanctuary Generator provided. I oversaw the digital and content activation of the new market, working with local influencers, designers, content creators and agencies to ensure the visual identity and digital presence was optimised and streamlined. I also oversaw the digital creation of the PR trips and the opening parties for the hostel activation.