Wholesome understanding of shapes and how they influence our perception is indispensable for designers who work with brands. It is inspiration we turn to when we feel stuck, and it’s geometry that can teach us foundations that inspired entire civilizations. Here’s the short story of geometry, a bit of history, and a whole lot of designs and images inspired by geometry.
Many seek inspiration near and far, photography serving as both a tool of recording inspiration and processing information when you’re short of ideas. The Depositphotos Focused Collection is one source that inspires creatives as a premium stock photography platform. The platform prides itself in a cohesive collection that brings together artists who specialize in a wide range of themes and topics. Amongst them are artists that capture patterns, visual parallels and reimagine traditional scenarios.
A designer's understanding of how geometrical forms influence our perception can provide a significant reinforcement to a logo to propel its message. To understand the connections between function and form in each geometric shape, here’s an overview of how it appears in nature and human tropes and the kinds of clients it can work for.
Yet, understanding of shapes requires specific training. Digital technology conquered our attention span and removed many tangible things from our daily lives in a matter of a few decades. We become consumed with the virtual communications and virtual representations of objects, altering the way we grasped the world.
Examples of Meanings and Implications of Geometrical Shapes
The circle is acknowledged as the "mother of all shapes". It is the archetypal shape from which other geometrical shapes are drawn.
This is true in nature as well. Life originates in the form of a single-celled organism, seed or egg, which all have circular forms. Planets and water drops all tend to take the circular form- it is the ultimate symbol of vitality, a primordial source of life.
The triangle is perceived as very secure when set on its base or when combined with upside-down versions of itself. This shape is commonly used as structural support in building construction. This is the shape of geodesic domes, arches, bridge support.
As a geometrical form, triangle is a solid base that converges into a single point. Metaphorically this figure is grounded in a solid foundation and points into something unseen, it is a minimalistic arrow.
The Implications of Geometric Forms for a Millennial Audience
Geometric designs are becoming increasingly popular among both large corporations and small businesses. And with good reason. Largely, this happens due to the push toward younger demographics. Millennials are very perceptive of minimalistic layouts and have shown a preference for them as opposed to more sophisticated designs of older brands.
Additionally, geometric shapes bare strong associations with technology and computers—the conceptual, digital world. Geometric logos resemble icons - pictograms displayed on computer screens to ease navigation.
This parallel dictates a trend in visual communication that favors crisp lines, line-work contrasts, and organic shapes. For this simple reason, and the many discussed in this article, companies can actually make small alterations to how they communicate if they wish to appeal to a younger, tech-savvy generation. Geometric design is a good place to start if you ask us.