Georgia's Coffee Spot - Brand Identity Creation

Georgia's Coffee Spot is a speculative project which was created from a dream of owning a small Café in village setting. The driving aesthetic for this brand creation was to appeal to the "finer things in life" focusing on the female demographic aged between 16 - 35. Throughout the creation of this project the consumers needs and wants were considered, exploring a variety of colour palettes and typefaces to best suit the brands values.